'Our efforts are just starting': Mamdani, Sanders and AOC mobilize the base ahead of New York City mayoral race.

Just over a seven days before New York City’s mayoral election on 4 November, approximately 13,000 attendees gathered at the Queens stadium for the “NYC Is Not For Sale” event, headlined by Congresswoman AOC, senator Bernie Sanders and the mayoral hopeful assemblyman Mamdani.

The iconic open-air venue was completely sold out. New Yorkers of all ages and backgrounds came together, but it was the youthful attendees that seemed to animate the atmosphere.

Many viewed the rally as more than just a rally. It was a moment of togetherness, discontent and optimism all at once. For Hayley Miller, 23, of Queens, the motivation to attend was simple: “I’m here because the system is broken, to be honest with you … and I feel like we should bring about reform as a country, and NYC is definitely the place to start.”

Crowd Energy and Sentiment

For a local resident, 29, who lives nearby in Forest Hills, the energy of the event reflected something he hasn’t felt in local politics in a long time. “It’s thrilling that someone who actually might make a difference is showing up in an area that I’m in,” he said. “If it’s here, it’s like, why not? If we’re not gonna be engaged now, then when is the right moment?”

Another local, a supporter, 29, shared a comparable excitement: “I think it’s inspiring to be a part of this energy. We even went out to cast ballots earlier today because we were preparing to be psyched for everything that he’s for.”

The diversity of the crowd mirrored the city itself. Longtime residents, recent arrivals, young professionals and retirees all were present. For Mitch, 68, from Queens, it was his first rally of the election season. “I’m here because, well, I want to hear what they have to say, and there’s no other strong contenders, in my opinion,” he said.

Key Issues and Voter Concerns

For Mitch, the key issues facing NYC right now are “public security, the trains being safe, and affordability”, adding that while he’s skeptical about whether Mamdani can fulfill all his promises, he’s open-minded. “I don’t know who’s going to fund all this stuff he wants done … but I’m going in open-minded, and just wishing somebody is offering some alternatives.”

Brooklyn, 30, also from Astoria, said their top priorities were protecting LGBTQ rights and tackling the city’s affordability crisis. “I think the assemblyman is doing a excellent work of focusing on everything I’m worried by,” they said.

A supporter, 30, expressed similar views, praising Mamdani’s authenticity: “I feel like Mamdani is very sincere in his answers in a way that isn’t typically seen in most elected officials. He’s a little less empty rhetoric than usual.”

Rally Speeches and Moments

The candidate had a distinct theme he was aiming to get across at the rally; diversity is NYC’s biggest strength. At one point, he had a Jewish leader, a Christian minister, and an imam all on stage together in backing his campaign. Brad Lander, a past contender in this election, also came out to support Mamdani.

The senator received the biggest cheers of the evening, matched by only Mamdani himself. Sanders spoke of the significance of electing Mamdani to the position of mayor not only for the sake of making the city more affordable, but also as a means to send a message to the former president and the wealthy elites he has in his orbit.

“Ordinary people get a single ballot,” Sanders said. “Meanwhile, the ultra-rich get the opportunity to invest unlimited funds to elect the candidates they want. That is the backdrop in which this election is taking place.”

New York governor the governor was the only speaker met with mixed responses, with the audience frequently breaking into chants to enthusiastically shout “Tax the rich!” Mamdani came out at the end of her speech to, quite literally, stand with her, as if to show the supporters the importance of her presence and endorsement.

It was a stark difference to representative Ocasio-Cortez, who spoke just after the governor and was met with the audience calling out for her.

When it came time for the candidate to take the stage, the crowd had been more than adequately energized. As with the recent candidates' forum days earlier, he did not hold back at criticizing the former governor.

“Let our message resound that Cuomo can hear them tonight in his expensive rental,” the mayoral hopeful said. “Let them be so loud that he can hear them even if he’s in the suburbs tonight.”

But Mamdani did not dwell too long on his opponent, instead dedicating the latter half of his speech to thanking the coalition who had backed his campaign for the past several months and contributed to his historic campaign.

Perhaps the most memorable moment came towards the end, when he asked anyone in the crowd who had helped out and canvassed for his campaign to activate their phone flashes. The arena immediately lit up in a sea of glowing screens, too many to count.

“Our work has only just begun. On November 4 we achieve liberation,” the candidate said in his final remarks.

Erin Ross
Erin Ross

A film critic and historian with over a decade of experience analyzing global cinema, focusing on narrative techniques and cultural impact.